Must Read: New Unified System is officially live Must Read     |   6 Templates Updated (27 April 2018) Read more

The write stuff

page.title
  1. [ ] = Delete. Ditch redundant words [in order] to clarify your message [in order] to take and hold reader attention.
  2. Change 'revert back' to 'revert'. It's a tautology.
  3. Next time you write something, remove every 'that'. I guarantee [that] you won't put more than 25% back!
  4. However vital they may seem, corporate words like Client, Company, Project and Team rarely need capital letters.
  5. You're = You are. Your means ownership. Avoid 'Thanks for you're email' and you'll be ahead of the pack!
  6. Change 'utilisation' (or 'utilization') to 'use'. One syllable good, five syllables BAD!

Enjoy!

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