Us and them.

I was recently asked two excellent blogging questions:

How personal should a business blog be?

In my view, the more personal the better.

People love reading stories.

People love observing other people.

Give them stories about people and you can’t go wrong!

So, if you’re launching a new pfoofer valve, don’t crap on about its features and benefits.

Tell us about Norm, who nearly blew his head off during your exhaustive testing process (but is now enjoying a full recovery).

Readers will be transfixed.