This is a guest post from Paul Hassing from The Feisty Empire . It's a follow up to my interview with him from last week. After reading the interview back again I thought there were a ton of questions that were begging to be asked so I figured I would just start with one: What are some tips for people starting to write for the web?
1. Know your audience & speak to them.
Online readers give you far less time to get their attention. If you don’t immediately tell them something interesting and relevant, they’re gone. Cut the waffle and cut to the chase. Or you’ll simply be a traffic sign to your competitor’s better-written site.
2. Use short words, sentences & paragraphs.
Big text blocks are hard to read online, especially if they’re justified (i.e. not left aligned). Use short words in short sentences. Keep your paragraphs under six lines. Read your copy aloud to find and kill every redundant word.